New Yorker to Launch New Online Verticals
TheNew Yorker, which has launched several new Web channels over the past year, is continuing its digital expansion with the launch of two new channels—one dedicated to Science and Technology and the...
View ArticleMeet Adweek's Young Influentials
Whoever said "age considers, youth ventures" should have only known these young people. All under 40, they are superstars of marketing, media, technology and top consumer brands—and they are...
View ArticleThe Native Advertising Argument Is Far From Over
Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited debate on...
View ArticleIAB Post Mortem: Deep Industry Divide on Native Ads
Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The...
View ArticleWired Still Connected After Two Decades
They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the first consumer magazine that would define—and in essence, become—the voice of...
View ArticleMore Than Half A Million Magazines Created on Flipboard 2.0 (So Far)
It’s been two weeks since the release of Flipboard 2.0, which gave users the ability to create their own custom magazines using repurposed content. Today, Flipboard released a spiffy infographic...
View ArticleJill Abramson Isn't a Fan of Native Advertising
New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson...
View ArticleThe New York Times Reinvents the Boring Banner Ad
An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists and...
View ArticleNowThis News Attracts High-Profile Supporters
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce...
View ArticleTop Digital Publishers Praise Yahoo's Tumblr Deal
Yahoo's acquisition of Tumblr has dominated the tech headlines this week, so it should come as no surprise that a panel of Web publishing luminaries discussing the future of media on Thursday weighed...
View ArticleHearst Is the Latest Publisher to Jump On Native Ad Trend
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate...
View ArticleBuzzFeed, CNN Launch Co-Branded YouTube Channel
BuzzFeed and CNN are launching an entertainment and news video channel for YouTube today, The Wall Street Journal reported. The channel, CNN BuzzFeed, will host videos designed to be shared via social...
View ArticleSocial Media Editors Debate, Defend Their Role In Newsrooms
A handful of top social media editors and experts defended the relevance of their newsroom roles on Friday in light of a BuzzFeed article that declared "the social media editor is dead." During a...
View ArticlePretty Much Everyone Is Doing Native Ads Now
With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously....
View ArticleBuzzFeed's Michael Hastings Dead at 33
Michael Hastings, a reporter for BuzzFeed and Rolling Stone contributing editor, died earlier today at the age of 33, the social news site has announced.BuzzFeed and Rolling Stone reported that...
View ArticleDaily Show's Jason Jones Doesn't Follow Grandma on Foursquare
Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones. While the 40-year-old has appeared in...
View ArticleGE Partners With BuzzFeed for B-to-B Native Ads
BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported. The campaign includes sponsored posts such as the article "16...
View ArticleResponsive Design Doesn't Replace Native Apps
The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain...
View ArticleDigital Marketers Jump on DOMA Decision
MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their...
View ArticleMizuno Gets 375% Online Branding Lift in Week After Wendy Davis' Filibuster
At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion legislation....
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