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New Yorker to Launch New Online Verticals

TheNew Yorker, which has launched several new Web channels over the past year, is continuing its digital expansion with the launch of two new channels—one dedicated to Science and Technology and the...

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Meet Adweek's Young Influentials

Whoever said "age considers, youth ventures" should have only known these young people. All under 40, they are superstars of marketing, media, technology and top consumer brands—and they are...

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The Native Advertising Argument Is Far From Over

Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited debate on...

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IAB Post Mortem: Deep Industry Divide on Native Ads

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The...

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Wired Still Connected After Two Decades

They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the first consumer magazine that would define—and in essence, become—the voice of...

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More Than Half A Million Magazines Created on Flipboard 2.0 (So Far)

It’s been two weeks since the release of Flipboard 2.0, which gave users the ability to create their own custom magazines using repurposed content. Today, Flipboard released a spiffy infographic...

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Jill Abramson Isn't a Fan of Native Advertising

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson...

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The New York Times Reinvents the Boring Banner Ad

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists and...

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NowThis News Attracts High-Profile Supporters

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce...

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Top Digital Publishers Praise Yahoo's Tumblr Deal

Yahoo's acquisition of Tumblr has dominated the tech headlines this week, so it should come as no surprise that a panel of Web publishing luminaries discussing the future of media on Thursday weighed...

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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate...

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BuzzFeed, CNN Launch Co-Branded YouTube Channel

BuzzFeed and CNN are launching an entertainment and news video channel for YouTube today, The Wall Street Journal reported. The channel, CNN BuzzFeed, will host videos designed to be shared via social...

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Social Media Editors Debate, Defend Their Role In Newsrooms

A handful of top social media editors and experts defended the relevance of their newsroom roles on Friday in light of a BuzzFeed article that declared "the social media editor is dead." During a...

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Pretty Much Everyone Is Doing Native Ads Now

With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously....

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BuzzFeed's Michael Hastings Dead at 33

Michael Hastings, a reporter for BuzzFeed and Rolling Stone contributing editor, died earlier today at the age of 33, the social news site has announced.BuzzFeed and Rolling Stone reported that...

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Daily Show's Jason Jones Doesn't Follow Grandma on Foursquare

Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones. While the 40-year-old has appeared in...

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GE Partners With BuzzFeed for B-to-B Native Ads

BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported. The campaign includes sponsored posts such as the article "16...

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Responsive Design Doesn't Replace Native Apps

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain...

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Digital Marketers Jump on DOMA Decision

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their...

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Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis' Filibuster

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion legislation....

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